From Headlines to Heartfelt Advocacy: Rafe Sadnan Adel’s Inspiring Path in Journalism and Communication
In an age where information moves faster than ever, few careers embody the power of storytelling across fields as vividly as Rafe Sadnan Adel’s. With nearly two decades as a journalist and now as a leader in strategic communications, Adel has navigated a dynamic professional journey rooted in a passion for impactful narratives. Currently serving as Director of Public Relations at North South University and as a Board Director for the World Ovarian Cancer Coalition, he reflects on his journey from newsroom frontlines to high-stakes advocacy and shares advice for others seeking a meaningful path in media and communications.
Q: Can you tell us about your early days in journalism? What inspired you, and how did those initial experiences influence your journey?
Adel: My journalism journey began in 2008 when Transcom Group, the powerhouse behind Prothom Alo, launched ABC Radio, Bangladesh’s first news-oriented FM station. Joining as an outdoor broadcaster, I was tasked with delivering traffic and market updates—a brand-new format at the time. My enthusiasm for real-time reporting took root then, and it deepened in 2009 when I covered the BDR rebellion. Reporting live on such a pivotal event was both intense and deeply gratifying. It revealed the responsibility that comes with journalism, and from that moment, I knew I was on the right path.
Q: You worked with several influential media organizations. How did these experiences shape your approach to storytelling?
Adel: Each position opened my eyes in new ways. After my start at ABC Radio, I interned at BBC World Service Trust and later joined BanglaNews24, immersing myself in the world of online news. My television career began at ATN News and reached a new level at Somoy TV, where I saw how visual media profoundly shapes public opinion. Roles at Ekattor TV, Channel 24, and ETV pushed my growth further as I covered everything from breaking news to anchoring programs. These experiences taught me the importance of clarity and resilience, and the fast-paced environment instilled the value of balancing speed with accuracy—an essential skill that has served me in every role since.
Q: What motivated your transition from journalism to communications, especially with an organization as impactful as BRAC?
Adel: This shift was both exciting and deliberate. A friend suggested exploring communications, and while I was initially hesitant, the idea sparked a sense of possibility. Years in journalism had prepared me for new challenges, and joining BRAC’s communications team gave me a way to channel my skills into advancing their mission. Both journalism and communications are about understanding people and crafting messages that resonate deeply. At BRAC, I found fulfillment in advocacy work, raising awareness for crucial issues like poverty alleviation and disaster response. It was a transition that allowed me to make an impact in ways I hadn’t imagined.
Q: How did your journalism skills adapt to the world of communications?
Adel: In many ways, they transferred seamlessly. Journalism trained me to distill complex issues and communicate clearly, which are essential skills in communications. My experience with diverse audiences helped me develop messages that resonate widely, and my media network became a valuable asset in advocacy. Communications is about connecting people to ideas, much like journalism, and I found that my ability to adapt stories based on audience needs was a major advantage. Instead of starting over, I felt I was expanding familiar skills into a new and meaningful arena.
Q: Moving from BRAC to North South University, what aspects of higher education communications do you find most inspiring?
Adel: Universities are vibrant spaces where new ideas and initiatives are constantly emerging. At North South University, I get to showcase the achievements of students and faculty who are making real contributions to society. Sharing their accomplishments feels rewarding because it supports knowledge growth and national development. Here, I’m contributing to the legacy of education and progress, which is an incredible opportunity. The pace and focus might differ from my media days, but the essence of storytelling—highlighting efforts that can change lives—remains as fulfilling as ever.
Q: For others aiming to move from journalism to communications, what advice would you give?
Adel: Focus on honing your storytelling skills. Whether you’re in journalism or communications, the ability to craft clear, impactful messages will always set you apart. Journalists have an edge when transitioning to communications because both fields value authenticity and clarity. Building a strong network and nurturing your curiosity are essential, too. The communications field offers ample room for creativity, so approach each new project or mentorship opportunity with an open mind. Curiosity is the fuel that drives growth and innovation, which are vital in both fields.
Q: Looking back on your career, is there anything you’d do differently?
Adel: Honestly, I wouldn’t change a thing. Every step, from journalism to communications, has taught me invaluable lessons. Journalism kept me grounded in real-world issues, and communications has allowed me to use that foundation to shape larger narratives. Together, these experiences have created a fulfilling, balanced career. I’m grateful for every chapter of this journey, each contributing to the purpose and satisfaction I find in my work today.
